FAQs

Thoughts on creativity, marketing, leadership, storytelling, and the realities of building a modern creative career. I distill recent marketing and advertising news and case studies into simple, easily-digestible takeaways you can share with your boss, your network, or your mom to help you grow.

Aspiring creative leaders and marketing professionals who want to do stronger work, think more strategically, and eventually lead teams, brands, or ideas. Whether you’re working on the agency side, in-house, or freelance, all copywriters, designers, strategists, and marketers are welcome.

I’m a creative leader, content strategist, and senior copywriter with over a decade of experience leading teams and developing campaigns, content, and brand strategy on all sides of the industry — agency, in-house, and freelance. I know how hard it is to grow from a “creative person” to a “creative leader” and remain a student of the industry, even earning my certification from the Yale School of Management. Connect with me on Threads or LinkedIn.

I see what’s happening in our industry and a lot of junior to mid-level creatives are being left behind due to AI, budget cuts, and the fast-moving pace of marketing and advertising. I want to be a resource aspiring creative leaders can rely on to grow their careers despite these new challenges.